Marketing Today With Alan Hart

In this episode, you'll learn about:The role of Revenue OperationsCortland’s unique approach to branding, awareness, and rethinking marketing as an investment rather than an expenseThe importance of peer-to-peer recommendations and how Cortland manages their online brand reputationTim Hermeling is EVP of Revenue Operations at Cortland. He is a goal-oriented person, both professionally and personally, as seen in his love of competing in triathlons and marathons. Tim went to college to be a sports broadcaster, but pursued public relations in order to find work in the city. After working closely with C-level executives in that role, he found his love for strategy and goal-setting would make him perfect for the marketing world. Tim started his journey in relationship marketing, focusing on direct mail, before serving as VP of Marketing for Classic Residence by Hyatt and VP of Product Marketing at Northern Trust Company. In 2015, he started with Cortland to establish their marketing strategy and recently moved int