Marketing Today With Alan Hart

Erika White is the Vice President of Marketing and Communications at Affirm. While she has experienced great success in her career, as a child, she was a rambunctious and highly social student who was told she was wasting her potential. However, one special teacher believed in her, challenged her, and got her to see the potential in herself. That lesson stuck with Erika as she obtained both her bachelor's and master's degrees from the University of Southern California and began to build an impressive resume. Erika got her start in marketing at Hilton, where she says another person saw her potential and took a chance on her. From there, she moved on to Director of Global Corporate Relations and Corporate Marketing at Visa, then to Pandora as their Corporate Communications Director, then to Director of External Affairs at TPG, a large private equity firm, before landing at Affirm. In her role at Affirm, she oversees the core functions of building the brand, including brand and partner marketing, creative, paid