Podcast Neil Wilkins

Webinar - Rule of Thirds - by Neil Wilkins at Cambridge Marketing College http://marketingcollege.com/events “Three. That’s the magic number. Yes, it is. It’s the magic number” De La Soul “In nature, things occur in threes. When was the last time you saw a four leaf clover? In photography and art we see countless examples of how division of a scene by thirds, provides a visual balance and comfort. And so it is in social networking, where balancing the 3 core content elements, provides a simple yet highly powerful flow of engagement.” PERSONAL - Add personality to your marketing: One third of everything you publish should be about getting to know you. You being yourself, your team, your company or your brand. The clue is in the word ‘social’. The more you can make it personal and about people, the more effective this third. It’s vital in both service and product driven organisations that the people behind the organisation are seen by the audience as real, authentic and true. POINT - Inform, educate and en