Digital Oil And Gas

The world of consumer loyalty for fuel brands is undergoing tremendous change because of data. With the huge penetration rate of mobile phones, the rise of app stores, and always-on websites, fuel retailers have a new opportunity to create a tighter link to their customers for fuel and other services.  Even in the Middle East, where fuel prices are historically very low relative to other countries, consumers are becoming much more price sensitive. To attract them to a fuel pump means more than having the lowest price. It means crafting an ecosystem of in-demand services, and offering the consumer deals for those goods and services in exchange for loyalty points that can be redeemed for value.  Consumers are not just individuals but also fleet operators, such as Careem (an Uber-like service), taxis, and delivery services. Effective service programs for fleet operators drive a 90% penetration rate for loyalty programs. Better data allows for deeper segmentation of the consumer behaviour and drives more impactfu