Crucial Tech

Cyber Protection Magazine gets a lot of marketing materials described as studies, surveys, and reports. The flow of those documents increases as major trade shows approach. For example, in the two months leading up to the RSA Conference, we received 56 before we stopped counting. More have come in since but it is now a trickle. We read each one. Luckily, our chief editor can read at 6,000 words per minute. He still grits his teeth whenever he reads the email pitch. That doesn’t mean all turn into content on our pages because, for the most part, the information contained within is not news. Much can be expressed in a few sentences like, “C-level executives are concerned about data breaches” and “Cybercrime to cost more than $9 trillion by 2025.” In the first instance, our response is, “No kidding?” The second instance is just wrong with no evidence to support it. As often as we tell company representatives, they still produce the same banal and inaccurate assumptions. About half the time, the “study” wa