Fanalytics With Mike Lewis Podcast

Emory Marketing Professor Mike Lewis, Georgetown Marketing Professor Suh Yeon Kim, and show-runner Doug Battle join forces in this episode to discuss the global appeal of Netflix's most-watched show ever. Throughout the episode, the trio discusses how Squid Game writers leveraged unsettling sounds, disturbing scenes, and sky-high stakes to create the TV-MA juggernaut that has captivated audiences worldwide. While Mike and Doug provide a glimpse of how the American audience might interpret the K-Drama's ultimate message, Professor Suh Yeon Kim shares how nostalgia intensifies the show's effect on Korean audiences. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fana