David Boles: Human Meme

Let's start with a bit of history. Advertising, in some form or another, has been around for centuries. Think ancient civilizations – they had their own ways of advertising, be it through town criers or market stalls. But it was the printing press in the 15th century that really set the stage for advertising as we know it. Fast forward to the 20th century, and we see the explosion of radio, television, and later, internet advertising.