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Advertising can be a powerful tool for promoting businesses and products, but it does not come without a downside. As a business owner, it’s a smart move to build a successful business without paid ads, and that is possible! Today, Damon Burton, an SEO consultant, explores the area of Search Engine Optimization and how to harness it in building your business without any paid advertising. As the Author of Outrank, Damon shares his insights about structuring content for credibility and how that helps you outrank competitions. His success leaves footprints that you might want to follow. So, join Damon in this informative episode as he shares his key to success in building a business.