Copy That!

Kristin Spiotto, the co-founder and CEO of Decoded Strategies, shares insights on strategic messaging for nonprofits. She emphasizes the importance of clear and customer-focused messaging, avoiding confusion and making the audience the story's hero. Kristin also discusses the role of AI in messaging and the need for human decision-making. She highlights the significance of empathy and authority in brand messaging and the value of delivering ongoing content to build relationships. Kristin advises early career professionals in messaging and emphasizes the importance of simplicity and clarity. She also discusses the importance of strategic planning and goal setting in messaging. In this conversation, Kristin discusses the importance of blocking time for critical thinking and reflection on past performance. She emphasizes the need for strategic changes and recommends books like 'The Ruthless Elimination of Hurry' and 'Atomic Habits.' Kristin also shares how to connect with Decoded Strategies and highlights the ch