The Speaker Lab With Grant Baldwin // Public Speaking / Motivational Speaking / Entrepreneurship

Establishing your niche is one of the most important tasks of building your speaking business.Like all important tasks, this isn’t a one-step process–it is a long journey of discovery and refinement. Because this is such a hot topic among our TSL students, our latest coaches’ corner podcast naturally focuses on finding your niche. In Episode 457 of The Speaker Lab Podcast, TSL coaches Maryalice Goldsmith and Katie Campbell discuss how to figure out what your niche really is. If your niche is an onion, this episode is peeling back the layers so you can hone in on your target audience and book the gigs that are best suited to your expertise.The more you narrow your niche, the more you attract the attention of the right people. That’s how successful speakers build momentum, as Katie and Maryalice explain on the show. No matter how broad you think your message is, you can amplify it best by finding the specific audience out there whose needs intersect perfectly with what you bring to the table. At the same t