The Speaker Lab With Grant Baldwin // Public Speaking / Motivational Speaking / Entrepreneurship

"I think speakers are being called to be even more dynamic, more impactful, and a greater return on investment if they're addressing someone or having the pleasure of addressing someone in person and live."Joey Coleman joined us on the podcast this week to chat with Grant Baldwin about his journey of building a speaking business, leveraging books to create credibility, and learning how to eb with the ebbs and flow with the flows as the speaking world grows and changes to accommodate virtual and in-person events. "Every presentation I give, I try to think about, what do each of those three separate groups want? What do they need, and how does my speech serve them? So what is the ROI for the check signer? It's going to be a much tighter dollar ROI than for the person sitting in the crowd. But for the person sitting in the crowd, it's going to be a behavioral ROI."In this episode, Grant and Joey dig into: Joey’s speaking history and expertise The shift in booking timelinesHow to engage crowds virt