Bcg Henderson Institute

In The Geek Way: The Radical Mindset that Drives Extraordinary Results, Andrew McAfee describes how a new approach to corporate culture based on science, ownership, speed, and openness, is driving value creation in the 21st century.McAfee is an expert on how technological progress changes the world, being named to both the Thinkers50 list of top management thinkers and the Politico 50 group of people transforming American politics. In his new book, he outlines how the giants of Silicon Valley found success not just because they are at the center of the digital technology revolution, but also because they are revolutionizing the way business is done—what McAfee describes as the “geek way.”.Together with Martin Reeves, Chairman of BCG Henderson Institute, McAfee explores the core tenets of a corporate culture that embraces the “geek way” and explains why it works, drawing on insights from the science of cultural evolution. They also discuss how traditional, non-tech firms can embrace this new culture and operat