Arthur W. Page Society
Malice in Dallas: How Southwest Airlines’ CEO Turned a Slogan Dispute into an Armwrestling Match for the Ages
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:35:00
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Sinopsis
In this episode, we turn back the clock to 1992 — Southwest Airlines is helmed by their eccentric co-founder Herb Kelleher, whose larger-than-life personality has become the stuff of legend. Hear how he and a rival CEO took an unorthodox route to settle a tagline dispute, all in the name of charity.
