Podcast Talent Coach

To make more sales with your podcast, you need to identify the correct prospect. Rather than attracting everyone to your podcast, attract your ideal clients. Your ideal clients need to have four characteristics. PAIN First, they need to have a pain they know they have. Trying to convince someone they have a problem is a challenge. You don't want to try to convince someone they have a grub problem in their lawn when their lawn looks perfect. Your ideal client must also be actively trying to solve the problem. Many people want to lose weight. But, how many are actively seeking a solution for which they will pay money? This can't be any pain. It must be a problem causing great pain that the prospect will do anything to solve. WILLING AND ABLE TO BUY Next, they need to have the ability to buy your stuff. As much as broke people might need your solution, it does you no good if they can't afford to spend the money. On the other hand, don't assume they can't afford it. Your situations or beliefs around money is not