The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

As entrepreneurs and online marketers, taking risks is simply the nature of the beast when you want to be successful.Sometimes you have to shake things up a bit, see what works...and then keep doing more of what works.Today on The Art of Paid Traffic, I talk with one of my students who is testing what I’d say is an unconventional strategy, marketing a high-ticket live event offer to cold traffic, directly off of a webinar.Her name is Heather Hubbard of thelanguageofjoy.com and she’s a lawyer turned lifestyle entrepreneur.  She coaches female lawyers to find work-life balance without sacrificing their professional careers.Last year she hosted her first ever live retreat weekend, exclusively for female law firm partners.This year Heather is gearing up for her second annual retreat to be held at the luxury Miraval Resort in Tucson, Arizona. And tickets to her event are $3,500.I wanted to have Heather on the show because, like I said, she sort of ignored the “conventional approach” when she decided to sell her hi