B&h Photography Podcast

The Business of Family Portraits: Michele Celentano & Monica Sigmon at Depth of Field 2023

Informações:

Sinopsis

Family portraits have come a long way since the heyday of department-store setups. In this episode of the B&H Photography Podcast, we examine business and creative factors at work in this constantly evolving field, recorded on location at B&H’s 2023 Depth of Field Conference. Listen in for fresh insights on family portraiture from two specialists serving very different market segments. Above photograph © Monica Sigmon, Sigmon Taylor Photography Our first guest is Michele Celentano, a serial entrepreneur who’s shifted from weddings to families to her latest focus on the big business of school and sports portraits. After getting the scoop on her career trajectory, Celentano describes how she’s modernizing and redefining this very lucrative market.  After a break, we chat with Monica Sigmon about the central role that formal family portraits can play in establishing a visual legacy and building self-worth among your clients, while she also elaborates on the complex economic factors involved in pricing yo