Editor and Publisher Reports

189 Ballentine enters a Gannett “ghost paper” town, starting a five-day-a-week free, printed tabloid

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Sinopsis

In 1952, Arthur and Morley Ballantine wanted to enter the news publishing industry, and they picked southwest Colorado as the place to do it — purchasing a publication that is now the Durango Herald. Over the years, the company expanded, adding new titles, video services, digital services, and local phone directories to its publishing empire. And today, their son, Richard G. Ballentine is chairman of the board ofBallentine Communications, continuing a mission of serving the readers and businesses of the region. Recently, the company announced it was opening offices and hiring staff just 60 miles away, in Farmington, New Mexico, to start a brand new, free tabloid called the Tri-City Record that will print five days a week. Farmington has a population of 46,000+ and is the largest city in San Juan County (population 120,000). The city has been served by its newspaper of record, The Farmington Daily Times, for over 120 years. However, today that Gannett publication might be labeled by some as a “ghost paper,” ha