Arthur W. Page Society

How a beer company can bring us together while we’re staying apart. - Pablo Jimenez, AB InBev

Informações:

Sinopsis

Continuing our focus on organizations’ response to this pandemic, Pablo Jimenez, Global Vice President, Reputation & Communications at AB InBev, shares the challenges and opportunities that come with a global business whose operations are deeply connected to local communities. Pablo reminds us that Comms is a two-way function that needs to balance speed, accuracy and responsiveness, be sensitive to local context while maintaining a global coherence, and help the organization marshal its resources to help where the world needs it.