The Inquiry

Next year Americans will go to the polls to choose their next President. For many the race has already begun. Digital electioneering in US elections has been steadily developing over the last fifteen years but this time around advancements in artificial intelligence could be a game changer. There have been huge strides in generative AI in the past year. One of the most accessible AI tools now available to the general public is the software known as Chat GPT, which can scour the internet for information, producing text for speeches and essays. Generative AI is widely used to produce social content around image and text but what will happen when full on AI video becomes more readily available to any user? AI systems will be able to reach voters with messages targeted specifically to them, but will they be able to trust them? There are concerns that voters will have an increasingly tough task working out which campaign messages are genuine and which are not. To date, there is currently little regulation o