Bcg Henderson Institute

In her book Think Bigger: How to Innovate, Sheena Iyengar dispels the notion that the best way of coming up with a good idea is to have a group brainstorm or to rely on the unpredictable intuitions of special gifted individuals.Iyengar is the S. T. Lee Professor of Business at Columbia Business School and an expert on decision-making and choice. Drawing on advances in brain science, she argues that creativity is not mysterious, but is instead quite similar to analytical thinking.Together with Martin Reeves, Chairman of BCG Henderson Institute, Iyengar discusses her six-step methodology to help people unlock their ability to create useful new ideas, illustrating this with many examples from business.Key topics discussed:00:58 | What neuroscience says about innovation07:43 | A six-step method for ideation19:22 | Limitations of the method24:21 | The role of groups and technology28:51 | Implementing the method at your companyAbout the BCG Henderson InstituteThe BCG Henderson Institute is the Boston Consulting Gro