B&h Photography Podcast

No matter how you slice it, wedding photography is a fancy business. On this week’s podcast, we take that fancy up a notch in a conversation about luxury wedding photography with James Christianson and Otto Schulze. These former competitors took a giant leap to reinvent themselves as the collaborative partnership James x Schulze, while also adapting their sales strategy to a marketplace where the driving force is want rather than means. Listen in as they describe how they balanced economic risk with the creative freedom to chase small moments and beautiful light. You’ll also gain insight into how a luxury client’s buying psychology differs from the norm, and the essential importance of taking a client-first approach to projects.   “Confidence is the currency of the successful,” explains Christianson about the necessary shift in mindset. “If you can bring confidence in who you are and what your skills are—whether that’s with a camera, or skills with people, or both—that will take you a long way in being