Pimp Your Brilliance Podcast

This week’s podcast guest is a personal friend and fellow UCF alumni (#GoKnights). We met years ago through my now defunct clothing line, Antisparkle Apparel. Anthony "Biggie" Bencomo is a sandwich connoisseur who turned his passion into a sandwich inspired clothing brand called Deli Fresh Threads. Such a cool idea, right? Deli Fresh Threads has been serving up the #kingofmeals (sandwiches) for over 4 years now. Anthony knows a thing or two about being in a small niche. One of my favorite things about Deli Fresh Threads is how well branded everything is from his custom site, order packaging and his monthly sandwich eat-ups that help him rock his customer experience.   In this episode, we discuss how Anthony came up with the idea to start a sandwich-themed clothing line, why he runs his brand solely as a side hustle, tips for working with graphic designers and how he makes this niche brand work. For more information and show notes visit- keepchasingthestars.com/5