Business Conversations With Clive Enever

Not all business ideas will be met with open arms. In fact some of the best have evolved despite fierce opposition. In this Business Podcast, I sit down with an entrepreneur who overcame criticism to build a successful brand. Madelaine Scarf is the co-founder and general manager of TECMASK, a 100 per cent Australian owned business and leading provider of stylish disposable face masks. After initially launching in Japan, the business has grown its sales YoY by 1917 per cent and is stocked in leading pharmacy retailers such as Priceline and Amcal. Madelaine and I discuss: •The entrepreneurial journey and how the idea for TECMASK came about •Overcoming criticism and listening to your gut instinct when making business decisions •The reality of owning your own business including the recent pandemic's impact on demand Madelaine Scarf co-founded TECMASK in 2015 along with her father, David Scarf, following a trip in 2012 to Japan, which saw her fall sick mid-flight that threatened to ruin her holiday. What