Brand Storytelling
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 59:22:13
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Sinopsis
Brought to you by Newsmodo, Brand Storytelling is the podcast that brings you the latest trends, tips and insights in content marketing and brand publishing. Learn how your brand can become a better storyteller, and grow as a business. Hosted by Newsmodo CEO, Rakhal Ebeli.
Episodios
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Brand Storytelling #59 - How Content Marketing Is Driving Growth In Higher Education - With Barbara Serra
21/03/2016 Duración: 19minWe are joined by Barbera Serra, Marketing and Communications Coordinator at Deakin University. She tells us how content marketing has helped drive growth and student acquisition in an increasingly competitive industry.
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Brand Storytelling #58 - Freelancing In The Digital Age - With Mark Howard
14/03/2016 Duración: 15minWe speak to one of Newsmodo's featured freelancers, Mark Howard.
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Brand Storytelling #57 - How To Plan Your Written Content - With Lachlan Searle
07/03/2016 Duración: 22minNewsmodo's Content Editor Lachlan Seale joins the podcast to discuss the content creating process, what brands should consider before commissioning content, and the importance of using an editorial lens when working on written content.
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Brand Storytelling #56 - The 4 Biggest Things Changing Your Content Strategy - With Robert Rose
29/02/2016 Duración: 25minRobert Rose joins us to discuss the latest changes and trends that will affect your content strategy.
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Brand Storytelling #55 - The Future Of Global Journalism With Lea Hellmeuller
22/02/2016 Duración: 20minHow has globalisation changed the work of journalists? What is it like to be a freelancer? How do brands and publishers work with and integrate freelancers into their business models? We talk to Lea Hellmeuller, an Assistant Professor at Texas Tech University.
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Brand Storytelling #54 - The Place Of Content Within Your Marketing Plan ~ With Darren Woolley
15/02/2016 Duración: 28minWe talk to Darren Woolley, Founder of TrinityP3 and Chair of the Australian Marketing Institute.
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Brand Storytelling #53 - The Content Slog With Arnie Kuenn
08/02/2016 Duración: 22minWe talk to Arnie Kuenn about the Content Slog, or what is known as a Hype Cycle. Find out what this means for brands doing content, and how you can actually come out on top if you persist.
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Brand Storytelling #52 Challenges For Australian Content Marketers With Jonathan Crossfield
01/02/2016 Duración: 26minWe ask Jonathan Crossfield about his predictions for 2016 and also take a look at some of the major statistics in the CMI's latest report on Australian content marketing.
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Brand Storytelling #50 - Content Marketing In 2016 With Joe Pulizzi
18/01/2016 Duración: 31minGet to know the Godfather of content marketing, Joe Pulizzi. Hear his predictions for 2016 and how he fell in love with the Star Wars empire!
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Brand Storytelling #49 Content Marketing Myths That Ruin Business, Russ Ruffino
04/01/2016 Duración: 21minWe explore content marketing myths that ruin business and find out what is the single biggest mistake brands are making from Russ Ruffino. Plus, learn what you should be doing with your marketing right now. Newsmodo.com
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Brand Storytelling #48 All Things Content Marketing Year-End Review, Trevor Young
28/12/2015 Duración: 21minContent Marketing and brand storytelling lead the way in the marketing space in 2015. We, along with the PR Warrior, Trevor Young, review what worked and which strategies and platforms you should consider in 2016. Newsmodo.com
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Brand Storytelling #47 Harnessing The Power Of Stakeholders To Create Brand Stories, Amy Laski
21/12/2015 Duración: 19minInbound content marketing requires buy-in from top level management. Amy Laski shares hot to harness the power of stakeholders to tell great brand stories. Newsmodo.com
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Brand Storytelling #46 How Startups Can Win With Content Marketing, Josh Rowe
14/12/2015 Duración: 20minJosh Rowe gives tips on how startups can win with content marketing. He shares important tips on creating strategies that give brands a big boost in business even with very small budgets. Newsmodo.com
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Brand Storytelling #45 The Value Of Content Marketing: Explaining & Selling The Concept, Sarah Mitchell
07/12/2015 Duración: 23minUnderstanding content marketing ROI. Why it's important and KPI's to prove the value of investment in content, particularly to sell the concept to C-Suite bosses. Sarah Mitchell gives her top tips. Newsmodo.com
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Brand Storytelling #44 Creating Cognitively Sticky Brand Stories, Brynn Winegard
30/11/2015 Duración: 19minEvery brand wants to be memorable but many are easily forgotten by consumers. Brynn Winegard shares how to create cognitively sticky brand messages that consumers won't ignore. Newsmodo.com
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Brand Storytelling #43 How To Grow Your Email List Using Meaningful Content, Larry G. Maguire
23/11/2015 Duración: 23minThe email list is often considered to be the most important list because you own it and have direct access to potential customers. In this episode learn how to build your email listing using consistent and meaningful content. Newsmodo.com
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Brand Storytelling #42 Becoming A Career Storyteller, Christoph Trappe
16/11/2015 Duración: 23minWhat is a career storyteller and how can a storyteller help your brand? Christoph Trappe is a digital strategist. He shares tips on authentic brand storytelling. newsmodo.com
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Brand Storytelling #41 Finding Your Area Of Authority, Melanie Deziel
09/11/2015 Duración: 19minReaching your core audience requires defining your area of authority so that you can talk effectively to that audience. Melanie Deziel, Director of Creative Strategy for Time Inc., shares her top tips and case studies. Newsmodo.com
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Brand Storytelling #40 Growing Your Business With Inbound Marketing, Ryan Bonnici
02/11/2015 Duración: 21minCompanies are three times as likely to see higher ROI through inbound marketing campaigns. Marketing Director of HubSpot, Ryan Bonnici, shares his tops tips to grow your business using inbound engagement strategies. See the show notes at Newsmodo.com