Smart chats about business and life for an abundant future
We are All Selfish, Scared and Stupid? Smart chat with Dan Gregory12/05/2017 Duración: 33min
We're talking to Dan, co-Author of a fantastic book on how are influenced by basic instincts and how to use these instincts for better marketing and sales persuasion From Wily: Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioral research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviors come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviors and examines the psychology behind why even the best ideas sometimes fail. This book helps businesses design their organizations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometim
How Bacon Improves Your LIfe, and Your Marketing11/05/2017 Duración: 34min
This episode is a chat from several months back, lost until we started the new series of episodes here on the Warren Whitlock Show. I've known Brian for a few years. Memorable because of the #bacon references. He is host of the Bacon Podcast and author of multiple books. Brian reminds us that "It's not about you" which we know is the key to marketing. Find out what THEY want and see that THEY get it. Bacon draws attention to Brian Basilico but there's so much more.
Get Picked: Tips, Tricks and Tools for Creating an Irresistible Speaker Proposal10/05/2017 Duración: 21min
When I saw that Aurora Gregory descibed herself as a lover of good cake, I have to find out more. And more that that, I learned that she has the reputation of getting people onstage. I know that makes a huge different for any author, thought leader and of course, speakers. Aurora Put it Well.. Public speaking is the fastest way to grow your career, build your business or move your message. Nothing beats networking from the stage where you are confirmed as an authority on your topic! But in order to speak, you have to get picked. Over 15 years of experience in writing speaker proposals for some of the biggest names in business went into this book. You’ll learn everything David, my co-author, and I have done to achieve a 60% proposal acceptance rate for our clients. Don’t struggle with speaker proposals. Learn what to do to land gigs where you speak in front an audience filled with potential customers.
Stop Boring Me! a Chat with Kathy Klotz-Guest about Marketing with Improv09/05/2017 Duración: 34min
About Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying “Stop Boring Me!” You cannot connect meaningfully with your audience if you bore them. There’s just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human. The good news: it doesn’t have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don’t worry – this is
Expert Advice to Get You on The Road to Recognition with Barry Feldman08/05/2017 Duración: 36min
Barry Feldman is a digital marketing super freak. The principal of Feldman Creative, Barry has written marketing copy and provided digital marketing strategy for thousands of companies and entrepreneurs. LinkedIn, Inc.com, and many others have recognized Barry as a leading content marketer and social media influencer. Barry writes for many of the top marketing blogs. Barry and I talk about the power of being recognized. It's the reason some resumes get reviewed and how people get the jobs and opportunities others miss. The book is The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media About Barry: After an eight-year stint in the advertising agency business, Barry founded Feldman Creative. Linkedln, Inc. and many other entities have recognized Barry as a top content marketing and social media influencer and leader. Over the past 25-plus years, Barry has written marketing copy and provided digital marketing strategy for thousan