Mortgage Marketing Radio

This week on Mortgage Marketing Radio is special guest Alex McFadyen, "The Mortgage Pug". Alex’s story is a compelling one, he started his Mortgage Brokering business from scratch in Canada in 2015 and has grown to the point where throughout 2018, he helped over two hundred families buy a home for a total of 85 million dollars. Alex achieved this by creating a successful brand, a brand centred around his Pug and effective social marketing. The ins and outs of which, he explains in this interview. Amongst the insights contained in this episode are some gems from Alex about his methodology. He talks about why you should focus on what your team and you are doing, not the outcome of said actions, as the two may not correlate, often for years after the inception of your business. Controlling the outcome of your actions takes time, and Alex has only just started a more precision audit of his results. But with another year of doubled growth in the books, the writing might already be on the wall for the success of Al