Mortgage Marketing Radio

This week’s guest is Mark W. Schaefer. Mark is a globally recognized educator, business consultant, and author. Now Executive Director of U.S.-based Schaefer Marketing Solutions, Mark has worked in global sales, public relations, and marketing for nearly thirty years. His latest book ‘Marketing Rebellion – why the most human company will win’ provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing. Why should businesses be built on human impressions instead of advertising impressions, what is driving this change? Mark and Geoff discuss how marketers should adjust to the changing tides as well as overall consumer perceptions and what it means to surrender control to the customer. It can be difficult to refrain from turning every piece of content your business creates into a branded overt marketing opportunity. However, the key to succeeding amidst this upheaval is creating an emotional connection with consumers, and that often means leaving the traditional sa