Marketing 4.0 Gary Kaskowitz Mba Phd

This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Maria Marsala (www.ElevatingYourBusiness.com) as they discuss how to identify your ideal client or customer for your business. Listen to Gary and Maria as they discuss how to identify the best customers that you can serve and who can best serve you in turn. Learn how to […] The post Marketing 4.0 – Who Is Your Ideal Customer? appeared first on WebTalkRadio.net.

This week Gary discusses the common mistakes many small business owners make when promoting their products. Far too many small business owners waste their time and their dollars advertising to the wrong people, through the wrong medium, with the wrong message. This week Gary is joined by his special guest, Lana Rice of Target Source […] The post Marketing 4.0 – Targeted Marketing: Are you reaching the right audience for success? appeared first on WebTalkRadio.net.

This week Gary discusses the specific tactics you must follow if you wish to have a successful referral program in your small business. He is joined by guest Mike Zinni, creator of the Relate2Profit software system (www.Relate2Profit.com). Gary and Mike discuss the four tactical and applied rules you MUST follow if you wish to generate […] The post Marketing 4.0 – Is Your Referral Program Working? appeared first on WebTalkRadio.net.

This week Gary is joined by Rebecca Staton-Reinstein (www.AdvantageLeadership.com). Listen to Gary and Rebecca as they discuss how you need to network if you really want to have others help you grow your business. It’s probably not what you think either! There are several rules that people need to follow in order to create powerful […] The post Marketing 4.0 – How to effectively network for referrals and profit! appeared first on WebTalkRadio.net.

If you are a small business owner or entrepreneur, looking to really grow your business in an extremely profitable and cost-effective manner, then you need to consider forming partnerships. This week Gary introduces the first of an on-going series of shows about the power of partnerships in business. Listen this week as Gary is joined […] The post Marketing 4.0 – The Power of Partnerships appeared first on WebTalkRadio.net.

When it comes to their jobs and their businesses, many people are frustrated by their lack of success and general dislike of what they do. In this week’s episode, Gary discusses one of the reasons why all too often small business people do not garner the success they seek. He is joined by Henri Schauffler […] The post Marketing 4.0 – Discovering and Using Your Passion in Business appeared first on WebTalkRadio.net.

Welcome to the new world of marketing, Marketing 4.0! This week Gary is joined by two very special guests; Bernadette Boas and Debbie Delgado. Come listen to Gary and his guests as they discuss the internal game of business and how and why this is crucial to the success or failure of a small business […] The post Marketing 4.0 – It Really is in Your Head! appeared first on WebTalkRadio.net.

This week Gary is joined by Jim Ackerman of Ascend Marketing (marketingspeakerjimackerman.com) to discuss if the principles of advertising and marketing have changed, or just how we deploy them. Gary and Jim will leave you with actionable ideas that you can use to promote yourself or your business in today’s tough economy. The post Marketing 4.0 – Modern Advertising: What works, what doesn’t and why appeared first on WebTalkRadio.net.

Have you ever wondered why the intangible value of a product or experience is such a powerful motivator in our consumption? This week Gary is joined by Mike Wittenstein of MikeWittenstein.com. Mike is an “Experience Designer” and he talks with Gary about how experiences improve a brand. Hear the difference between authentic and plastic experiences […] The post Marketing 4.0 – It’s an Experience Economy appeared first on WebTalkRadio.net.

In this week’s episode, Gary discusses the marketing strategy of pre-eminence and how this is used in selling everything from beer to politics. You will learn how this strategy is best used and why we can either fall prey to it or become immune. There really is nothing new under the sun, marketers just like […] The post Marketing 4.0 – No Fee Guarantee! appeared first on WebTalkRadio.net.

What does President Obama’s congratulating the Philadelphia Eagles for giving Michael Vick a second chance tell us about how we consume? Listen to Gary explain the art of apology and forgiveness in marketing. He will outline the six steps necessary to repair a negative brand image if/when things go wrong and why (or why not) […] The post Marketing 4.0 – Forgiveness Marketing appeared first on WebTalkRadio.net.

In this week’s episode Gary discusses the use of decoys in selling everything from political policy to coffee. Many smart marketers (politicians included) use decoys to get us to purchase things that we otherwise might not. Learn what the discussion around the new repeal of “Don’t Ask Don’t Tell” has in common with the Apple […] The post Marketing 4.0 – Don’t get fooled by a decoy! appeared first on WebTalkRadio.net.