Mystery Shopper 101 How to Start, Grow, and Succeed in Mystery Shopping From A to Z

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Sinopsis

  • Mystery shopping is a unique industry that allows management to get an inside look at various aspects of their businesses 
  • Mystery shops can evaluate customer service, store appearance, availability and placement of promotional signage, and so much more! 
  • Traditional mystery shops are covert and in-person, but non-traditional shops, such as revealed and remote shops, are becoming more popular 
  • Video and mobile shops are competing for the fastest growing segment of the mystery shopping industry 
  • Mystery shopping is extremely flexible, allowing you to only apply for shops that fit into your schedule 
  • Confidentiality and maintaining anonymity are pillars of mystery shopping 
  • Shop aggregators like Jobslinger and MS Job Board make searching for available shops in your location so easy! 
  • Other great ways to find available shops are through mystery shopping forums and social media
  • There are literally hundreds of mystery shopping companies out there, so registering with all of them can be a bit tedious, but this book gives some tips that will make the process less cumbersome
  • Submitting great reports is essential for a successful mystery shopper, and this book shows you exactly how to do so!
  • Mystery shoppers own their own businesses, so researching laws in your city, county, and state about starting a business is crucial
  • Business taxes for mystery shopping can be complicated, but this book offers some basic advice on what is required and how to track income and expenses

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